![]() It is not recognizable, therefore the subscriber is not loyal to the SMS campaign, and the probability of bouncing is higher. The random phone number does not give an idea of the company’s activities. So, our advice to every marketer willing to use SMS marketing is to communicate closely with the support team of the SMS service provider, which will help to learn all the peculiarities of local networks and ensure better delivery rate, CTR, and ROI.ĭrawbacks of using the random number as sender ID for your SMS campaign ![]() The main reason for this replacement is that the SMS route is just not specified for such SMS traffic. In these cases when using Alfa sender ID the SMS will not be delivered at all, or even if you’ll use Alfa sender ID it will be replaced with the long code or shortcode automatically. In many countries using long code (up to 11 digits) or shortcode (4 digits) is the only option for sending promotional SMS.Sending SMS with such Sender ID is cheaper, cost per 1 SMS is lower in comparison with Alfa Sender ID.Random phone number (long code or shortcode) Benefits of using the random number as sender ID for your SMS campaign Let’s go deeper into detail on how SMS is transferred and review the benefits and drawbacks of the Sender ID type. Custom Alfa (alphanumeric) Sender ID which is the brand name, other sender ID on demand.Įach of the types of Sender ID differs by price and route for SMS transfer. Therefore, the choice of Sender ID affects which channel messages are sent and the percentage of messages that are delivered. First of all, the main difference is that SMS with a phone number is sent via a digital channel (route), name sender SMS – by an alphabetic route.Fixed Alfa (alphanumeric) Sender ID which is a predefined and fixed (for example INFO).A random phone number as a Sender ID (long code or shortcode).In SMS marketing, there are three possible approaches to the sender of SMS or if called professionally – Sender ID: Left: is sent from the text name What different types of Sender IDs? Right: is sent from a random phone number Let’s compare two versions of the same SMS. Learn more about Sender ID at SMS-Smart frequently asked questions. The sender is the first thing that the recipient sees in the “From” field - and what will be written there will largely affect the chance of reading the SMS, as well as the overall delivery rate of messages. Let’s figure out what is sender ID, which sender is suiting best: a random number, a word or a unique name.īefore launching an SMS marketing campaign any business needs to decide which option suits it better: using a name as the sender or a number.
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